Reasons to have your job typeset:
- Typeset materials are read 27 percent faster according to studies.
- A survey conducted among 300 professionals showed typeset materials to be more believable. The group consistently ranked typeset material to be more credible, persuasive and professional than non-typeset materials. There is a strong expectation on the part of most of today's population that, if it's typeset, it's probably important.
- New jobs that do not require designing, or reprints that require corrections are routed directly to Composition. Here, the copy provided by you is composed and formatted. You are then contacted to review a proof by carefully proofreading and marking any changes directly on the copy. Once the job has been routed through Layout and/or Camera, charges for any additional corrections increase, reflecting the cost of time and materials as plates and mechanicals must be re-shot, re-stripped and re-plated.
- You will save time and money if you submit your materials typewritten on 8-1/2 x 11" paper. You may also submit copy on a CD, Zip or 3-1/2" diskette accompanied by a complete print out of the copy saved on the diskette. Please number each page and clearly mark preference for paragraph indentations, extra spacing, etc. on your hard copy.
- Mark for bold type, caps, underlines, italics, etc. Please do not write notes to the typesetter in pencil. They are hard to read and easily missed. Use the margins for instructions, your ideas, or other needed information. Use a RED pen for these notations as well as for marking your proof. Be clear and concise in what you are trying to convey to the typesetter. If room does not permit, simply put a reference number by the text and type the information on a separate sheet of paper.
The manner in which you submit your material is clearly reflected in the finished product.
Photocomposition is the manipulation or transfer of graphic images and text, using photographic means, to a light-sensitive paper or film. Composition is achieved through the use of Apple Macintosh computers and PostScript output devices; a 600 dpi plain paper laser printer and a 2540 dpi Linotronic imagesetter. The plain paper printer utilizes a powder toner base onto regular bond or laser printer paper while the imagesetter exposes light sensitive paper or film which is processed via developer and fixative. With quality as our main concern, the typestyles used, complexity of the job, and desired resolution are elements that help determine which output device will be used.
Our capabilities also extend to a variety of desktop publishing services, brochures, flyers, posters and other publications which can be created using our publishing programs such as PageMaker, QuarkXPress, Illustrator and Photoshop. We are able to accept certain diskettes and transfer them into our programs for formatting. Contact Printing Services for more information at 482-6343.
Designing with Type
The choice of type style will reflect the image or mood of your publication. A typestyle is serif or sans serif. Type also varies in stress, which can be seen best in the letter O - does it slant to the left, right, or sit squarely on the line. An awkward choice of type can influence the quality of a publication.
The composer can only set what is seen. Marking your materials clearly and accurately will ensure that your copy is correct and will save time and money.
Printing Services offers a library of various type styles to suit your particular publication. A visit to our facility will give you an opportunity to review the variety of type styles to choose from. Most foreign language accents, math and Greek symbols are also available.
36 24 18 14 10 8
Size is designated in points (pt). The point measures .0138 or approximately 1/72 of an inch with 72 points to an inch. These sizes are measured to include ascenders and descenders.
Linear measurements for type are expressed in picas. There are 12 points to a pica and 6 picas to an inch. These are the measurements used for length and depth in composition.
Leading is the term used for the vertical distance between 2 lines of text, measured from baseline to baseline.
- Set Solid - Set 10 point type with 10 points of leading, 12 on 12, etc. Sans serif type should never be set solid.
- 2 Points of Line Space - This is 12 point type with 14 points leading. This leading is most commonly used.
- 6 Points of Line Space - This is 12 point type with 18 points leading.
- Justified - flush right and left
- Centered - ragged right and left
- Ragged Right - flush left
- Ragged Left - flush right
- Wraparound - several lines indented around a photo, graphic or large letter
Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding used in its planning; the designer must care.