Jobs routed to the design area consist of new jobs that have never been printed before, or jobs that are to be revised to create a new look. Keep in mind that designing requires additional time in the overall delivery of the finished publication.
Printing Services is creative and versatile with a wide selection of formats and sizes to develop a printed piece tailored to a particular need. Brochures, newsletters, directories, handbooks, posters, flyers and calendars are just a small variety of the design capabilities we offer.
Design in printing involves total planning of the publication. To achieve the most effective result, each element of the printed image should complement the other. These elements include type style, format, paper stock, ink, artwork and binding. Often compromised by budget and schedule constraints, the design selection culminates not only from a knowledge of the elements of design but also from a basic understanding of the printing process and costs.
Consulting with our staff during the design stages of publication will allow useful input and creative ideas to be incorporated that will greatly enhance the quality and effectiveness of your final printed piece. By using Printing Services in the early stages of development, time and cost saving tips can be suggested.
Choose the dimensions of your publication to suit the purpose of the job (refer to the section on Content, Paper, Ink). A dummy, a sketch representing the finished product, shows the printer exactly what goes where. Remember to plan the proportions within the page, allowing for margins.
Captions and by-lines for illustrations and photographs should be differentiated from the text copy by setting the type one or two sizes smaller, italics or in small caps (when there are few words). By-lines should be set with the captions or in extremely small type to avoid distracting the reader's attention from the art.
REMEMBER - the graphic image created by the typography, illustration, style, color and paper must relate to the content of the text in order to create an effective publication.
Ideally, photographs should be black and white glossy prints - with high contrast (black blacks and white whites). Halftone negatives can be produced from color photos and Poloroid(R) pictures, however, quality will be sacrificed. Slides are recommended for four-color printing jobs while prints are desirable for black and white printing. Our staff can assist you in selecting the best reproducible photos for your publication during your project consultation.
Do not write on the back side of photographs with ballpoint pens; this produces marks on the face of the photograph that may show up in the halftone. Paper clips should not be attached to the photos as they cause indentations or scratches that will reproduce.